Value-Packed
SEO Packages
Value-Packed
Our Approach
Every SEO project starts with an audit. After our discovery session we can start auditing:
- Crawlabilty and Indexng Issues
- Organic Traffic Segments
- Keyword & Content Performance
From this we can identify how your site is truly perfomring and the challenges that we will need to overcome to improve your organic traffic quality.
Once we have the full picture on how are site is performing we can also start looking at the search landscape in more detail.
- Review target queries
- Analyize search engine results pages (SERPs)
- Disect top performing search results
When we have established your traffic segments and target queries we can finally start to see how your content stacks up against the top performing pages in ther SERPs.
An implimentation strategy will be required to address the issues that have been uncovered during the auditing process.
- Prioritize audit findings by impact and urgency.
- Define clear, specific tasks for each finding.
- Assign roles and responsibilities for task completion.
The strategy can be short or long term depending on the findings. Web developers, content creators, or other third parties may be needed for succesful implementation.
No Bullshit
Our Promise
Client-Focused
Your needs and goals are our top priority, and we work collaboratively to exceed your expectations.
Flexible
Our agile approach allows us to adapt to your evolving needs, ensuring the end product aligns with your vision.
Transparent
We prioritize clear and open communication, ensuring you always understand what we’re doing and why.
Focused Attention
We limit our client load to ensure each project receives the attention and resources it deserves.
Continuous Support
Our engagement doesn’t end at launch; we provide reliable maintenance, updates, and support for the lifetime of your website.
Realistic Expectations
We set achievable goals based on your business needs and our expertise, never making over-promised claims.
FAQs
Frequently Asked Questions
In simple terms, SEO is the practice of improving your website so it appears higher in search engine results pages (SERPs) like Google, Bing, and others. When someone searches for something related to your business, you want your website to show up as close to the top of the results as possible.
Here’s a more detailed explanation:
How Search Engines Work (Simplified):
- Crawling: Search engines use “crawlers” (also called “bots” or “spiders”) to discover and index web pages. These crawlers follow links from one page to another, building a vast index of the web.
- Indexing: Once a page is crawled, it’s added to the search engine’s index. This index is like a giant library containing information about all the web pages the search engine knows about.
- Ranking: When someone performs a search, the search engine looks through its index to find the most relevant and high-quality pages. It then ranks these pages in order of relevance, with the most relevant pages appearing at the top of the SERPs.
What SEO Does:
SEO aims to optimize your website so that it’s more easily crawled, indexed, and ranked by search engines. It involves a variety of techniques, including:
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On-Page Optimization: Optimizing elements within your website, such as:
- Keyword research: Identifying the terms people use when searching for your products or services.
- Content optimization: Creating high-quality, relevant content that incorporates those keywords.
- Title tags and meta descriptions: Crafting compelling titles and descriptions that appear in search results.
- Image optimization: Using descriptive file names and alt text for images.
- Website structure and navigation: Making sure your website is easy to navigate and crawl.
- Page speed: Ensuring your website loads quickly.
- Mobile-friendliness: Making sure your website is accessible and usable on mobile devices.
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Off-Page Optimization: Building your website’s authority and reputation outside of your website, such as:
- Link building: Earning high-quality backlinks from other reputable websites.
- Social media marketing: Promoting your website and content on social media platforms.
- Online reputation management: Monitoring and managing your online reputation.
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Technical SEO: Optimizing the technical aspects of your website to make it easier for search engines to crawl and index, such as:
- XML sitemaps: Providing search engines with a map of your website.
- Robots.txt: Telling search engines which parts of your website to crawl or not crawl.
- HTTPS: Ensuring your website is secure.
Why SEO Matters:
- Increased visibility: Higher rankings mean more people see your website.
- More organic traffic: Organic traffic is free traffic from search engines, as opposed to paid advertising.
- Targeted traffic: SEO helps you attract people who are actively searching for what you offer.
- Brand credibility: Higher rankings can increase your brand’s credibility and trust.
- Long-term strategy: SEO is a long-term strategy that can provide sustainable results.
So, in short, SEO is about making your website more appealing to both search engines and users, ultimately driving more relevant traffic to your site.
For most businesses with an online presence, the answer is a resounding yes, SEO is absolutely necessary. Here’s why:
- Dominant Source of Traffic: Search engines like Google are the primary way people discover information, products, and services online. If your website isn’t optimized for search, you’re missing out on a huge potential audience.
- Targeted Traffic: SEO helps you attract users who are actively searching for what you offer. This means you’re reaching people who are more likely to be interested in your products or services, leading to higher conversion rates.
- Cost-Effective Marketing: Compared to paid advertising, SEO is a more cost-effective way to drive traffic to your website in the long run. While it requires an upfront investment of time and effort, the organic traffic you gain is essentially “free.”
- Builds Trust and Credibility: Websites that rank high in search results are often perceived as more trustworthy and authoritative. This can help build your brand’s credibility and reputation.
- Long-Term Strategy: SEO is a long-term strategy that can provide sustainable results. Unlike paid advertising, which stops generating traffic when you stop paying, SEO can continue to drive traffic to your website over time.
- Competition: In most industries, your competitors are already investing in SEO. If you’re not, you’re likely falling behind.
When SEO Might Be Less Critical:
There are a few niche situations where SEO might be less of a priority:
- Brand Recognition: If your business relies heavily on direct traffic (people typing your website address directly into their browser) due to strong brand recognition, SEO might be less critical. However, even well-known brands can benefit from SEO to capture new customers.
- Local, Word-of-Mouth Businesses: If your business relies solely on local customers and word-of-mouth referrals, local SEO (which is still a form of SEO) might be more important than traditional SEO.
- Limited Online Presence: If your business has a very limited online presence and doesn’t rely on online leads or sales, SEO might not be necessary.
In Conclusion:
For the vast majority of businesses that want to reach a wider audience online, SEO is not just necessary, it’s essential. It’s a fundamental part of any successful online marketing strategy.
It’s important to track your SEO efforts to see if they’re paying off. Here are some key ways to know if your SEO is working:
1. Increased Organic Traffic:
- This is the most important indicator. Organic traffic refers to visitors who come to your website from search engine results without clicking on paid ads.
- Use tools like Google Analytics to track your organic traffic over time.2 A steady increase in organic traffic is a strong sign that your SEO is working.
2. Improved Keyword Rankings:
- Track the positions of your target keywords in search results. Tools like Google Search Console, SEMrush, Ahrefs, and Moz can help you monitor your keyword rankings.
- Moving up in the rankings for relevant keywords means your SEO is effective.
3. More Backlinks:
- Backlinks are links from other websites to your website. They’re a crucial ranking factor for SEO.
- Use tools like Ahrefs or Moz to track the number and quality of backlinks pointing to your site.
- Earning more high-quality backlinks indicates that your off-page SEO efforts are working.
4. Higher Click-Through Rate (CTR):
- CTR is the percentage of people who click on your website in search results.
- Google Search Console provides data on your CTR for different keywords.
- Improving your title tags and meta descriptions can increase your CTR, leading to more traffic.
5. Lower Bounce Rate:
- Bounce rate is the percentage of visitors who leave your website after viewing only one page.
- A high bounce rate can indicate that your content isn’t engaging or that visitors aren’t finding what they’re looking for.
- Improving your website’s content and user experience can lower your bounce rate.
6. Increased Conversions:
- Ultimately, the goal of SEO is to drive conversions, whether it’s sales, leads, or other desired actions.
- Track your conversion rates using Google Analytics to see if your SEO efforts are leading to more conversions.
An SEO strategy is a structured plan outlining how you’ll improve your website’s visibility in search engine results. It’s not a one-size-fits-all approach, but here’s a general framework of what a typical SEO strategy looks like:
1. Goal Setting and Defining KPIs:
- What do you want to achieve with SEO? (e.g., increase organic traffic, generate leads, boost sales)
- Define Key Performance Indicators (KPIs): These are measurable metrics that will track your progress (e.g., organic traffic growth, keyword rankings, conversion rates).
2. Keyword Research:
- Identify the terms your target audience uses when searching for your products or services.
- Use keyword research tools (e.g., Ahrefs, SEMrush, Google Keyword Planner) to find relevant keywords with sufficient search volume and reasonable competition.
- Categorize keywords into relevant topics and create a keyword map to guide your content creation.
3. On-Page Optimization:
- Optimize individual web pages to rank higher for target keywords. This includes:
- Content Optimization: Creating high-quality, relevant, and engaging content that incorporates target keywords naturally.
- Title Tags and Meta Descriptions: Crafting compelling titles and descriptions that accurately reflect the page content and encourage clicks from search results.
- Header Tags (H1-H6): Using header tags to structure content and highlight important information.
- Image Optimization: Using descriptive file names and alt text for images.
- Internal Linking: Linking relevant pages within your website to improve navigation and distribute link equity.
- URL Optimization: Using short, descriptive URLs that include target keywords.
4. Off-Page Optimization:
- Build your website’s authority and reputation by earning backlinks from other reputable websites. This includes:
- Link Building: Reaching out to other websites and requesting backlinks, creating valuable content that others want to link to, and participating in online communities.
- Social Media Marketing: Promoting your website and content on social media platforms to increase visibility and brand awareness.
- Online Reputation Management: Monitoring and managing your online reputation to ensure a positive brand image.
5. Technical SEO:
- Optimize the technical aspects of your website to make it easier for search engines to crawl and index. This includes:
- Website Speed Optimization: Improving page load times to enhance user experience and search engine rankings.
- Mobile-Friendliness: Ensuring your website is accessible and usable on mobile devices.
- XML Sitemap and Robots.txt: Creating and submitting an XML sitemap to help search engines discover your pages and using robots.txt to control which pages are crawled.
- HTTPS: Ensuring your website is secure with HTTPS.
- Schema Markup: Implementing schema markup to provide search engines with more context about your content.
6. Content Strategy:
- Develop a plan for creating and publishing high-quality content that targets your keywords and engages your target audience. This includes:
- Content Calendar: Creating a schedule for publishing new content.
- Content Promotion: Promoting your content through various channels, such as social media, email marketing, and outreach.
7. Analytics and Reporting:
- Track your SEO progress using analytics tools (e.g., Google Analytics, Google Search Console).
- Regularly analyze your data to identify what’s working and what’s not.
- Make adjustments to your strategy as needed.
8. Local SEO (If Applicable):
- If you have a local business, optimize your website and online presence for local searches. This includes:
- Google Business Profile Optimization: Creating and optimizing your Google Business Profile.
- Local Citations: Listing your business in online directories.
- Local Keyword Targeting: Targeting location-based keywords.
Key Principles of a Successful SEO Strategy:
- Focus on User Experience: Prioritize creating a positive user experience on your website.
- Create High-Quality Content: Focus on creating valuable, informative, and engaging content that satisfies user search intent.
- Stay Up-to-Date: SEO is constantly evolving. Stay informed about the latest algorithm updates and best practices.
- Be Patient: SEO is a long-term strategy. It takes time to see significant results.
By following a well-defined SEO strategy, you can significantly improve your website’s visibility in search results and drive more targeted traffic to your site.
While many excellent SEO tools exist, Google Analytics and Google Search Console are the most widely used due to their free access, powerful features, and direct data from Google. They are essential for any website owner or marketer looking to improve their SEO performance.
Here’s why:
- Free and Powerful: Both tools are offered by Google for free, making them accessible to everyone with a website. Despite being free, they provide a wealth of valuable data and insights.
- Direct from the Source: They provide data directly from Google, which is the dominant search engine worldwide. This means the information you get is highly accurate and relevant.
- Essential Functionality: They cover a wide range of SEO needs:
- Google Analytics: Tracks website traffic, user behavior, demographics, conversions, and much more. This helps you understand how users are interacting with your site and where they’re coming from.
- Google Search Console: Provides insights into how Google crawls and indexes your website, including keyword rankings, click-through rates, site errors, and security issues. This helps you identify and fix technical SEO problems and optimize your content for search.
Beyond the Google Tools:
While Google Analytics and Search Console are essential, there are other very popular and widely used SEO tools, especially among SEO professionals:
- Ahrefs: Known for its powerful backlink analysis, keyword research, and competitor analysis features.
- SEMrush: A comprehensive SEO toolkit that offers features like keyword research, site audits, rank tracking, and social media management.
- Moz: Another popular all-in-one SEO platform with features like keyword research, rank tracking, site audits, and link analysis.
The cost of SEO can vary significantly depending on several factors. There’s no single “right” price. Here’s a breakdown of the common pricing models and what influences the cost:
Pricing Models:
- Hourly Rate: Some SEO professionals charge an hourly rate, which can range from $75 to $200+ per hour, depending on experience and location. This model is often used for smaller, one-off projects or ongoing consulting.
- Monthly Retainer: This is a common model for ongoing SEO services. You pay a fixed monthly fee, which can range from $500 to $5,000+ per month, depending on the scope of work and the agency’s size and reputation.
- Project-Based: This model is used for specific projects, such as a website audit, keyword research, or a content marketing campaign. The cost is agreed upon upfront based on the project’s scope.
- Performance-Based: In this model, payment is tied to specific results, such as keyword rankings or organic traffic increases. While this sounds appealing, it can be risky and is less common due to the complexities of SEO and the influence of external factors.
Factors Influencing SEO Costs:
- Experience and Expertise: More experienced and reputable SEO professionals or agencies typically charge higher rates.
- Scope of Work: The more services you need (e.g., keyword research, on-page optimization, link building, content creation), the higher the cost will be.
- Competition: If you’re in a highly competitive industry, SEO will generally be more expensive because it requires more effort and resources to achieve top rankings.
- Location: SEO agencies in major cities or countries with higher living costs may charge more.
- Agency Size and Reputation: Larger, well-known agencies often have higher fees than smaller agencies or freelancers.
- Reporting and Communication: More detailed reporting and regular communication can also contribute to higher costs.
Important Considerations:
- Focus on Value, Not Just Price: Don’t automatically choose the cheapest option. Focus on finding an SEO professional or agency that can demonstrate a proven track record and a clear understanding of your business goals.
- Get Clear Contracts: Ensure you have a written contract that clearly outlines the services provided, pricing, reporting schedule, and other important terms.
- Ask for Case Studies and Testimonials: Request examples of previous work and testimonials from other clients to assess the SEO provider’s capabilities.
In summary: The cost of SEO varies widely. It’s essential to research different providers, understand their pricing models, and choose a solution that fits your budget and business needs. Don’t base your decision solely on price; focus on finding a reputable provider that can deliver real results.