It’s important to track your SEO efforts to see if they’re paying off. Here are some key ways to know if your SEO is working:

1. Increased Organic Traffic:

• This is the most important indicator. Organic traffic refers to visitors who come to your website from search engine results without clicking on paid ads.
• Use tools like Google Analytics to track your organic traffic over time.² A steady increase in organic traffic is a strong sign that your SEO is working.

2. Improved Keyword Rankings:

• Track the positions of your target keywords in search results. Tools like Google Search Console, SEMrush, Ahrefs, and Moz can help you monitor your keyword rankings.
• Moving up in the rankings for relevant keywords means your SEO is effective.

3. More Backlinks:

• Backlinks are links from other websites to your website. They’re a crucial ranking factor for SEO.
• Use tools like Ahrefs or Moz to track the number and quality of backlinks pointing to your site.
• Earning more high-quality backlinks indicates that your off-page SEO efforts are working.

4. Higher Click-Through Rate (CTR):

• CTR is the percentage of people who click on your website in search results.
• Google Search Console provides data on your CTR for different keywords.
• Improving your title tags and meta descriptions can increase your CTR, leading to more traffic.

5. Lower Bounce Rate:

• Bounce rate is the percentage of visitors who leave your website after viewing only one page.
• A high bounce rate can indicate that your content isn’t engaging or that visitors aren’t finding what they’re looking for.
• Improving your website’s content and user experience can lower your bounce rate.

6. Increased Conversions:

• Ultimately, the goal of SEO is to drive conversions, whether it’s sales, leads, or other desired actions.
• Track your conversion rates using Google Analytics to see if your SEO efforts are leading to more conversions.